It’s all about offering an omnichannel service. However, the challenge is not only to be present on the channel but also provide the same quality of service on all the other ones. People are now doing everything from their smartphones and spend most of their time interacting via different apps, especially messaging ones.īy offering customer service this way, users don’t have to go to other platforms. Communicate on your customers' favorite channel WhatsApp, together with other messaging apps, can meet both customers’ and companies’ needs. They want immediacy, customization and an omnichannel service more than ever, and their expectations have never been so high.Īt the same time, companies are constantly looking to strengthen ties with their customers. It’s no news that consumers want an efficient service. WhatsApp in Customer Service: What are the main advantages? More than 3 million companies use WhatsApp for building more personal, fluid and multimedia relationships with their customers, such as Banco Bolivariano and General Motors. The latest thing? Now it's also one of the most widely used apps for corporate communication. Undoubtedly, WhatsApp is leading the messaging market. In less than 5 years, sent messages were doubled: 65 billion per day globally. Plus, according to Statista, it’s the app where users spend the most time per session.
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